满足目标受众的需求点
卖点是满足目标受众的需求点这是这个定义的必要条件，而优于竞品是这个定义的充分条件 。因为有些商品的卖点，可能是没有竞争对手的 。
优于竞品中的优于，是一种对比，显示其优势
1、如果在满足目标受众的需求的对比中体现不出优势，那我们的卖点也不能称之为卖点了 。这里面的对比范畴同时是广义的，可能是产品或服务本身的价值上的优势，也可能是时间或者空间上的优势 。
2、所以在商品高度同质化的今天，卖点工作更需要研究目标受众的需求，需要将对比的工作做的更宽更深 。这点说明，卖点并不局限于商品本身的优势 。
3、竞争是指同样可以不同程度满足目标受众相同或者相似的需求的替代品 。在商品品类日益丰富的今天，能满足同一需求的商品也在大量出现，因此，我们在选择竞品时，需要研究，注意选择 。只有这样，我们才可能更受目标受众的偏好 。
参考资料：搜狗百科-卖点
4. 写一篇国产产品与外国产品对比的英语作文 Some peolpe think there are more advantages for colleges students to take part-time jobs than disadvantages,others don't think so.What's your view on this?And tell why.A serious problem has arisen in recent several years that more and more college students abandon study because of their taking part-time jobs,so quite a few people are opposed to part-time jobs.However,taking part-time jobs has at least three benefits for college studens in my eyes.First,students can promote their study through part-time jobs.For instance,If a law student finds a part-time job in a law firm,his practice will enable him to better understand what he's learned from books.What's more,the part-time job can offer him opportunities to go beyond what he's been taught in class,and he'll learn something that doesn't exist in books but in practice.Second,students can also accumulate work experiences through part-time jobs,which will benefit their future job-hunting.Actually,part-time jobs act as warm-up exercises for students to take full-time jobs after they graduate,and help them prepare for their future careers.In addition,as fresh blood in the society,graduated students are often unfavored in job-hunting markets for lack of practical work experiences.It's easier to find jobs for those who have accumulated experiences in part-time jobs.Last but not the least,part-time jobs can partly relieve students' financial burden,especially those who are from poor families.College tution fees have greatly increased in the past ten years due to the new educational policy.Many students from poor families cannot afford college fees,and our bank system fail to loan college students as effectively as it does in developed countries,so taking part-time jobs becomes a way for them to meet their great expenses in campus lives.It's an undenied fact that students break the balance between their jobs and studies,especially when they fall into conflict with each other.But I think students should spend their spare time taking part-time jobs.Only following this principle can they benefit from their part 。
5. 销售分析怎么写 原发布者：凌依情
销售数据分析方法一、整体销售分析1、销售额/销售量（年度柱状对比图）通过对销售额和销售量的增长趋势的把握，可以找出客户增长或下滑的本质；如销售额增长大于销售量增长，说明增长主要来源于产品平均价格的提高，它反映了市场平均价格的提高或者是客户产品结构升级，即结构性增长；反之，为容量性增长 。2、季节性趋势（近几年按月折线图）很多的消费品行业存在明显的季节性趋势；根据行业规律，为企业提出生产运做及渠道供货的的合理性规划 。策略：调整备货量，调整店面陈列，做好敏感商品的价格策略 。3、产品结构（饼图）从产品结构看主导产品和产品成长合理性，企业的利润源和销售量是否对应，初步判断企业未来产品规划的调整方向 。4、价格体系（年度折线图）从价格结构看产品分布合理性，也可以判断目前企业现状与企业的战略发展方向是否一致；二、区域销售分析1、区域分布（饼图）企业的销售区域分布看企业市场分布的合理性；企业区域布局与整体战略目标的一致性；明确下阶段企业区域布局的规划方向；2、重点区域分析从重点区域的产品比重、区域内市场分布、价格区间分布等元素来看重点市场存在的问题，提升的方向；3、区域销售异动分析通过对数据的分析，发现存在异动的产品或区域；并分析异动发生的原因；4、区域-产品分析从区域内的产品动态来看区域内产品的组成变化，即区域的产品适应性，从而发现潜力产品、老化产品等 。三、产品线分析1、产品线结构分析通过